TitleAntecedents and Consequences of Cross-Functional Cooperation: A Comparison of Marketing, R&D, and Manufacturing Perspectives
Publication TypeJournal Articles
Year of Publication1997
AuthorsSong, XM, Montoya, M, Schmidt, JB
JournalJournal of Product Innovation Management
Volume14
Issue1
Pagination35-47
Date Published1997
KeywordsMarketing
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