College of Business

Misinformation on social media has become a horrendous problem in our society. Fact-checks on information often fall behind the diffusion of misinformation, which can lead to negative impacts on society. This research studies how different factors may affect the spread of fact-checks over the internet. We collected a dataset of fact-checks in a six-month period and analyzed how they spread on Twitter. The spread of fact-checks is measured by the total retweet count. The factors/variables include the truthfulness rating, topic of information, source credibility, etc. The research identifies truthfulness rating as a significant factor: conclusive fact-checks (either true or false) tend to be shared more than others. In addition, the source credibility, political leaning, and the sharing count also affect the spread of fact-checks. The findings of this research provide practical insights into accelerating the spread of the truth in the battle against misinformation online.