TitleThe Role of Response Formats on Extreme Response Style: A Case of Likert-Type vs. Semantic Differential Scales
Publication TypeJournal Articles
Year of Publication2011
AuthorsRocereto, JF, Puzakova, M, Anderson, RE, Kwak, H
JournalAdvances in International Marketing
Volume22
Pagination53-71
Date Published2011
KeywordsMarketing, MBA
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