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Filters: Author is Malkewitz,Keven and First Letter Of Title is C  [Clear All Filters]
2015
U. Orth and Malkewitz, K., “Creating Brand Impressions Through Package Design”, presented at the 2015, 2015, p. 259--259.
2011
I. Parkman and Malkewitz, K., “Content and Context: Product Design Briefs, Knowledge- based Assets, and Firm Performance”, presented at the 2011, 2011.
I. Parkman and Malkewitz, K., “Content and Context: Product Design Briefs, Knowledge- based Assets, and Firm Performance”, Product Development Management Association Global Conference on Product Innovation Management. 2011.
2010
K. Malkewitz, “Can You Judge a Book by Its Cover?”, Oregon State University Wine Symposium. 2010.
2008
K. Malkewitz, “Creating Brand Impressions through Package Design”, OSU Alumni Association Annual Meeting. 2008.
K. Malkewitz, “Creating Brand Impressions through Package Design”, University of Oregon – Oregon State University Platypus Seminar. 2008.
K. Malkewitz, “Creating Brand Impressions with Packaging Design”, Oregon State University Consumer Behavior Interest Group. 2008.
2007
K. Malkewitz, “Communicating with Product Design”, presented at the 2007, 2007.
K. Malkewitz, “Communicating with Product Design”, Academy of Marketing Science Annual Conference. 2007.
2006
K. Malkewitz, “Co-Branding with Sports Entities: How Difficult Can it Be?”, AMA Winter Educators’ Conference. 2006.
K. Malkewitz, “Co-Branding with Sports Entities: How Difficult Can it Be?”, presented at the 2006, 2006.