Export 2 results:
Filters: Author is Mishra,C. and Keyword is Marketing  [Clear All Filters]
1999
D. Gobeli, Mishra, C., and Koenig, H., Strategic Value of Technology and Brand Equity, International Conference on Valuation of Intangible Assets in Global Operations. New Jersey, 1999.
2000
D. Gobeli, Mishra, C., and Koenig, H., Impact of R&D on Performance, Financial Management Association Conference. Seattle, WA, 2000.