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1984
H. Koenig, Kroeten, T. T., and Brown, J. R., “The Bases of Power: Their Effect Upon Retailer's Perceptions of Uncertainty”, AMA Summer Educators' Conference. Chicago, IL, 1984.
1985
H. Koenig, Johnson, J. L., and Brown, J. R., “The Bases of Marketing Channel Power: An Exploration and Confirmation of Their Underlying Dimensions”, AMA Summer Educators' Conference. Washington, D.C., 1985.
1986
H. Koenig, Brown, J. R., and Johnson, J. L., “The Bases of Marketing Channel Power: A Comparison of Alternative Measures”, AMA Summer Educators' Conference. Chicago, IL, 1986.
2002
J. McAlexander, Schouten, J., and Koenig, H., “Building Brand Community”, Journal of Marketing, vol. 66, no. 1, pp. 38-54, 2002.
2003
H. Koenig and McAlexander, J., “Building the Relationships of Brand Community in a Service Setting”, American Marketing Association Winter Educators' Conference. Chicago, IL, 2003.
2004
J. McAlexander, Koenig, H., and Schouten, J. W., “Building a University Brand Community: The Long-Term Impact of Shared Experiences”, Journal of Marketing for Higher Education, vol. 14, no. 2, pp. 61 - 79, 2004.
2005
H. Koenig, McAlexander, J., and Schouten, J. W., “Brand Community in Higher Education: A Framework for Understanding and Building Loyalty”, Symposium for the Marketing of Higher Education. Chicago, IL, 2005.
2006
J. McAlexander, Koenig, H., and Schouten, J. W., “Building the Relationships of Brand Community in Higher Education: A Strategic Framework for University Advancement”, International Journal of Educational Advancement, vol. 6, no. 2, pp. 107-118, 2006.
2012
J. McAlexander and Koenig, H., “Building Communities of Philanthropy in Higher Education: Contextual Influences”, International Journal of Nonprofit and Voluntary Sector Marketing, vol. 17, no. 2, pp. 122-131, 2012.