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2003
K. D. Frankenberger and Graham, R., “Should Firms Increase Advertising Expenditures During Recessions?”, Marketing Science Reports, vol. 03-000, no. 03-115, pp. 65-85, 2003.
K. D. Frankenberger and Graham, R., “Should Firms Increase Advertising Expenditures During Recessions?”, Marketing Science Reports, vol. 03-000, no. 03-115, pp. 65-85, 2003.