Marketing

Johnny Chen

Director of CMCI, Senior Instructor


Office: 541-737-1217

Austin Hall

Austin Hall 384C

2751 SW Jefferson Way

2751 SW Jefferson Way
Corvallis, OR 97331

Profile Field Tabs

I currently have no publications listed within this site.

Journal Articles

  1. Madrigal, R., Bee, C. C., & Chen, J. (2022). When the Stakes are Low: How Key Features of Momentary Suspense Contribute to a Global Evaluation of Enjoyment. Communication Research, 1–25. https://doi.org/https://doi.or...
  2. Madrigal, R., Bee, C. C., & Chen, J. (2022). Hope and Fear in the Experience of Suspense. Cognition and Emotion. Published. https://doi.org/DOI...: 10.1080/02699931.2022.2075327
  3. Bee, C. C., Dalakas, V., & Chen, J. (2021). The Simultaneous Sponsorship of Rival Teams: Beyond Ingroup Favoritism and Outgroup Animosity. Psychology and Marketing, 39(1), 196–213. https://doi.org/https://doi.or...
  4. Madrigal, R., Bee, C. C., Chen, J., & LaBarge, M. (2011). The Effect of Suspense on Enjoyment Following a Desirable Outcome: The Mediating Role of Relief. Media Psychology, 14(3), 259–288.
  5. Chen, J., Gurel-Atay, E., Xie, G., & Kahle, L. (2010). Changes in Social Values in the United States, 1976-2007: 'Self-Respect' Is on the Upswing as 'Sense of Belonging' Becomes Less Important. Journal of Advertising Research, 50(1), 57–67.
  6. Chen, J., & Madrigal, R. (2008). Moderating and Mediating Efects of Team Identifcation in Regard to Causal Attributions and Summary Judgments Following a Game Outcome,". Journal of Sport Management, 6.

Conference Papers

  1. Chen, Johnny, Eda Gurel-Atay, Lynn R Kahle, and Wang Suk Suh. “Changes in Social Values in the United States 1976-2017: Is a New Age of Tribalism Emerging?.” Association for Consumer Research, 2018.
  2. Chen, Johnny, and Vincent Xie. “The Moral High Ground: The Role of Moral Emotions in Consumer Boycotts.” Society of Consumer Psychology, 2013.
At OSU
Affiliated with: 
College of Business