Business Analytics

Bin Zhu

Associate Professor of Business Analytics, Director of Center for Business Analytics and Applied AI
bin.zhu@bus.oregonstate.edu

Office: 541-737-1803

Austin Hall

Austin Hall 422

2751 SW Jefferson Way

2751 SW Jefferson Way
Corvallis, OR 97331

Profile Field Tabs

I currently have no publications listed within this site.

Journal Articles

  1. Wang, J., Zhu, B., & Yan, X. (2024). GENDER CLASSIFICATION FOR PRODUCT REVIEWERS IN CHINA: A DATA-DRIVEN APPROACH. Information Technology and Management. Published.
  2. Duan, S., Zhu, B., Adam, B., He, Z., & Li, Y. (2024). Intelligent Simulation, Modeling and Optimization for Pest Pheromone-Baited Trap Monitoring under Uncertainty in Food Industry. Swarm and Evolutionary Computation. Published.
  3. Jiang, H., Fan, S., Zhang, L., & Zhu, B. (2023). Deep learning for predicting patent application outcome: The fusion of text and network embeddings. Journal of Informetrics, 17(2).
  4. Shankaranarayanan, G., & Zhu, B. (2021). Enhancing decision-making with data quality metadata. Journal of Systems and Information Technology, 23(2).
  5. Li, J., Wu, Z., Zhu, B., & Xu, K. (2018). Making Sense of Organization Dynamics Using Text Analysis. Expert Systems with Applications. Published.
  6. Zai, L., Yan, X., & Zhu, B. (2014). The Hl-index: Improvement of H-index Based on Quality of Citing Papers. Akadémiai Kiadó and Springer Science+Business Media, 98(2), 1021–1031.
  7. Duan, W., Cao, Z., Wang, Y., Zhu, B., Zeng, D., Wang, F., Qiu, X., Song, H., & Wang, Y. (2013). An ACP Approach to Public Health Emergency Management: Using a Campus Outbreak of H1N1 Influenza as a Case Study. IEEE Transactions on Systems, Man, and Cybernetics, Part A: Systems & Humans, 43(5), 1028–1041.
  8. Wang, Y., Zeng, D., & Zhu, B. (2012). Patterns of News Dissemination through Online News Network in China. Information Systems Frontiers, 16(4), 557–570.
  9. Zhu, B., Watts, S., & Chen, H. (2010). Visualizing Social Network Concepts. Decision Support Systems, 49(2), 151–161.
  10. Zhu, B., & Watts, S. (2009). Visualization of network concepts: The impact of working memory capacity differences. Information Systems Research, 21(2), 327–344.
  11. Zhu, B., & Chen, H. (2008). CommunicationGarden System: Visualizing a Computer Mediated Communication System to Facilitate Knowledge Management. Decision Support Systems, 45(4), 778–794.
  12. Zhu, B., & Chen, H. (2005). Information Visualization. Annual Review of Information Science and Technology, 39.
  13. Ong, T., Chen, H., Sung, W., & Zhu, B. (2005). NewsMap: A Knowledge Map for Online News. Decision Support Systems, 39(4), 583–597.
  14. Zhu, B., & Chen, H. (2005). Using 3D Interfaces to Facilitate the Spatial Knowledge Retrieval: A Geo-referenced Knowledge Repository System. Decision Support Systems, 40(2), 167–182.
  15. Chen, H., Lally, A., Zhu, B., & Chau, M. (2003). HelpfulMed: Intelligent Searching for Medical Information over the Internet. Journal of the Association for Information Science and Technology, 54(7), 683–694.
  16. Zhu, B., Ramsey, M., & Chen, H. (2000). Creating a Large-Scale Content-Based Air Photo Image Digital Library. IEEE Transactions on Image Processing, 9(1), 163–167.
  17. Zhu, B., & Chen, H. (2000). Validating a Geographical Image Retrieval System. Journal of the Association for Information Science and Technology, 51(7), 625–634.
  18. Ramsey, M., Chen, H., & Zhu, B. (1999). A Collection of Visual Thesauri for Browsing Large Collections of Geographic Images. Journal of the Association for Information Science and Technology, 50(9), 826–835.

Conference Papers

  1. Kaskela, Timothy, Bin Zhu, and Dhamapurkar Sayali. “Pixel Importance: The Impact of Saturation and Brightness on the Spread of Information on Social Media.” In From Grand Challenges to Great Solutions: Digital Transformation in the Age of COVID-19, edited by Zhe Shan Shaokun Fan Noyan Ilk, 1st ed., 105. Springer Cham, 2022.
  2. Zun, Kai, Bin Zhu, and Meiyun Zuo. “The Different Behaviors Between Product Searchers and Website Searchers,” 2017.
  3. Wang, Jing, Xiangbin Yan, and Bin Zhu. “BEHAVIOR THEORY ENABLED GENDER CLASSIFICATION METHOD.” the Fifteeth workshop on e-Business (WeB 2016) in Dublin, 2017.
  4. Wang, Changyu, Bin Zhu, and Meiyun Zuo. “Differences Between Younger and Senior Information Providers in Senior Online Communities.” the Fifteeth workshop on e-Business (WeB 2016) in Dublin, 2016.
  5. Wang, Changyu, Bin Zhu, and Meiyun Zuo. “Helping Senior Participants Acquire the Right Type of Social Support in Online Communities.” The 10th China Summer Workshop on Information Management (CSWIM 2016), 2016.
  6. Chai, Wen, Meiyun Zuo, Bin Zhu, and Xuesong Tian. “PREDICTING HABITUAL CONTINUING SOCIAL NETWORKING SITES USE of the ELDERLY.” Singapore: Workshop on Doing IS Research in China, The 19th Pacific Asia Conference on Information Systems (PACIS 2015), 2015. http://pacis2015.comp.nus.edu.....
  7. Feng, Jiao, Zhong Yao, Bin Zhu, and Byron Marshall. “Weather Factors and Online Product/Service Reviews.” 'Doing IS Research in China' Workshop of the Pacific Asia Conference on Information Systems (PACIS 2015), 2015.
  8. Shankar, G., and Bin Zhu. “Ensuring Positive Impact of Data Quality Metadata: Implications for Decision Support.” Savannah: Twentieth Americas Conference on Information Systems (AMCIS' 2014), 2014.
  9. Wong, Charles, Massimiliano Versace, and Bin Zhu. “A Cognitive-neural Approach to Explaining Market Oscillations in a Fully Recurrent Adaptive Agent Population,” 2013. http://www.dmi.unict.it/ecal20....
  10. Zhu, Bin, and Byron Marshall. “Is It You or the Message: Why Do People Pass Along Micro-Blogging Messages?.” Orlando, Florida, USA: The Eleventh Workshop on e-Business (WeB'12), 2012.
  11. Shankaranarayanan, G., and Bin Zhu. “Data Quality Metadata and Decision Making,” 1434–43. Grand Wailea, Maui, HI, USA: 45th Hawaii International International Conference on Systems Science (HICSS-45 2012), Proceedings, 2012.
  12. Wang, Youzhong, Daniel Zeng, and Bin Zhu. “Patterns of News Dissemination Through Online News Network in China.” Proceedings of the 21st Workshop on Information Technologies and Systems (WITS 2011), Shanghai, China, December 3rd, 2011, 2011.
  13. Zhu, Bin, and Michael Chau. “Understanding Awareness Diffusion at Twitter.com.” Proceedings of the Sixteenth Americas Conference on Information Systems, Lima, Peru, August 12th-15th 2010, 2010.
  14. Zhu, Bin, and Jialun Qin. “Communication Clique Evolution Graph: A Tool to Monitor Conflicts in Virtual Teams.” Proceedings of 8th Workshop on e-Business (WeB'09), Phoenix, AZ, USA., 2009.
  15. Zhu, Bin, Xin Luo, James Ma, and Michael Chau. “Finding Treasures in Your Trash,.” Proceedings of Joint Conference of eServices and Business Intelligence, Chengdu, China, June 4th-6th, 2010, 2010.
  16. Shankaranarayanan, G., and Bin Zhu. “Visualizing Data Quality Metadata for Decision Support: A Prototype and Evaluation.” Proceedings of the Fifteenth Americas Conference on Information Systems, San Francisco, California, 2009.
  17. Zhu, Bin, and Chris Yang. “Understanding How Product Information Traverses Across Online Communities.” Proceedings of Third China Workshop on Information Management 2009, Guangzhou, China, 2009.

Presentations

  1. Li, J., Wu, Z., Zhu, B., INFORMS 2015, "Mining Hidden Organizational Structures from Meeting Records," Philadelphia. (November 5, 2015).
  2. Zhu, B., Olson, M., NSF I/UCRC Center for e-Design Strategic Planning Meeting, "Data/Knowledge Management for LIDAR Data Users/Researchers," National Science Foundation, Oregon State University, Oregon State University. (July 31, 2013).
  3. Zhu, B., Hoyle, C., NSF I/UCRC Center for e-Design Strategic Planning Meeting, "Mapping User requirements to Design Alternatives: The Whole Nine yards," National Science Foundation, Oregon State University, Oregon State University. (July 31, 2013).
  4. Zhu, B., 2012 INFORMS International Conference, "Finding People Who Retweet," Beijing, China. (June 2012).
  5. Zhu, B., Chau, M., 2012 Winter Conference on Business Intelligence, "Finding People Who Forward Your Messages," Snowbird, Utah. (March 1, 2012).
  6. Zhu, B., Chau, M., School of Mechanical, Industrial, & Manufacturing Engineering Seminar Series, "Finding People Who Forward Your Messages," Oregon State University. (February 6, 2012).
  7. Zhu, B., Chau, M., "Understanding Awareness Diffusion at Twitter.com," Americas Conference on Information Systems, Lima, Peru. (August 2010).
  8. Zhu, B., Luo, X., Ma, J., Chau, M., Joint Conference of eServices and Business Intelligence, "Finding Treasures in Your Trash," Chengdu, China. (June 2010).
  9. Qin, J., Zhu, B., Gaynor, M., Bradner, S., 8th Workshop on e-Business, "Communication Clique Evolution Graph: A Tool to Monitor Conflicts in Virtual Teams," Phoenix, AZ. (2009).
  10. Zhu, B., Yang, C., Third China Workshop on Information Management 2009, "Understanding How Product Information Traverses Across Online Communities," Guangzhou, China. (2009).
  11. Zhu, B., Shankaranarayanan, G., Cai, Y., Fifteenth Americas Conference on Information Systems, "Visualizing Data Quality Metadata for Decision Support: A Prototype and Evaluation," San Francisco, CA. (August 2009).
  12. Zhu, B., Artificial Intelligence Lab, MIS department, "Expanding Research Using System Development as Methodology," University of Arizona, Tucson, AZ. (April 2009).
  13. Zhu, B., Gaynor, M., Bradner, S., 7th Workshop on e-Business, "Monitoring Team Conflicts through the Visualization of Social Networks," Paris, France. (2008).
  14. Shankaranarayanan, G., Zhu, B., Cai, Y., International Conference on Information Quality 2008, "Decision support with data quality metadata," Boston, MA. (2008).
  15. Zhu, B., Gaynor, M., Second China Summer Workshop on Information Management, "Monitoring Conflicts in Virtual Teams: A Social Network Approach," Kunming, China. (2008).
  16. Zhu, B., Shankaranarayanan, G., Cai, Y., HCI International 2007, "Integrating Data Quality Data into Decision-Making Process: an Information Visualization Approach," Beijing, China. (2007).
  17. Zhu, B., Chengdu University of Information Technology, "Management Information Systems Research is USA," Chengdu, China. (January 2006).
  18. Zhu, B., "Research in Management Information Systems," Nanchang University, Nanchang, Jiangxi, P.R. China. (June 2005).
  19. Zhu, B., Iyer, B., Minnesota Symposium on Knowledge Management, "The Design for an Effective Knowledge Repository System," Minneapolis, MN. (March 2003).
  20. Zhu, B., Leory, G., Chen, H., Chen, Y., 2nd ACM/IEEE-CS Joint Conference on Digital libraries, "MedTextus: an intelligent web-based medical meta-search system," Portland, OR. (2002).
  21. Zhu, B., Chen, H., Conference on Human Factors in Computing Systems, "Visualizing a computer mediated communication (CMC) process to facilitate knowledge management," Minneapolis, MN. (2002).
  22. Zhu, B., "Visualizing Computer-Mediated Communication Process," Drexel University. (February 2002).
  23. Zhu, B., "Visualizing Computer-Mediated Communication Process," New Jersey’s Science and Technology University. (February 2002).
  24. Zhu, B., Chen, H., Eleventh Workshop on Information Technologies and Systems, "Social Visualization for Computer-Mediated Communication: A Knowledge Management Perspective." (2001).
  25. Zhu, B., "Visualizing Computer-Mediated Communication Process," Rochester Institute of Technology, Rochester, NY. (November 2001).
  26. Zhu, B., "Visualizing Computer-Mediated Communication Process," University of Indiana at Bloomington, Bloomington, IN. (November 2001).
  27. Zhu, B., "Visualizing Computer-Mediated Communication Process," University of Colorado at Colorado Springs, Colorado Springs, CO. (October 2001).
  28. Zhu, B., Ramsey, M., Chen, H., Hauck, R.V., Ng, T.D., Schatz, B., Digital Library‘99, the 4th ACM Conference on Digital Libraries, "Creating a Large Scale Digital Library for Geo-Referenced Information." (1999).
  29. Zhu, B., Ramsey, M., Chen, H., Hauck, R.V., Ng, T.D., Schatz, B., ICIS’99, 20th Annual International Conference on Information Systems, "Support Concept-Based Multimedia Information Retrieval: A Knowledge Management Approach." (1999).

Book Chapters

  1. Zhu, B., & Chen, H. (2009). Information Visualization for Decision Making (F. Burstein & C. W. Holsapple, Eds.). Handbook on Decision Support Systems.

Other Intellectual Contributions

  1. Zhu, B., Yan, X., & Wang, J. (2013, December). Gender Classification for Product Reviewers in China: A Data-Driven Approach. Published. http://www.som.buffalo.edu/isi...
At OSU
Affiliated with: 
College of Business
Research/Career Interests: 

Dr. Bin Zhu is an Associate Professor of Business Information Systems in the College of Business. Prior to OSU she was an assistant professor at Boston University. She earned her Ph.D. in Management Information Systems from University of Arizona. Her current research interests include business intelligence, information analysis, social network, human-computer interaction, information visualization, computer-mediated communication, and knowledge management systems. She has been a lead author for papers that have appeared in Information Systems Research, Decision Support Systems, Journal of the American Society for Information Science and Technology, IEEE Transaction on Image Processing, and D-Lib Magazine. Her research also received an IBM faculty award.  Her teaching interests are business intelligence; database analysis and design; telecommunication; web technology; business programming; data structure and algorithms; e-commerce; information security/assurance; management information systems.

Beyond OSU
Education: 

Ph.D. in Management  Information Systems, Minor in Computer Science, May 2002
Management Information Systems Department
Eller College of Management

University of Arizona
, Tucson, AZ 85721

M.S. Atmospheric Science, May 1997
Department of Atmospheric Science
University of Arizona
, Tucson, AZ 85721

B.S. Meteorology, July 1989
Department of Geophysics
Beijing University
, Beijing, China

Employment: 
  • Associate Professor, Business Information Systems - September 2014-present, College of Business, Oregon State University
  • Assistant Professor, Business Information Systems - September 2011-2014, College of Business, Oregon State University
  • Assistant Professor, IS Department - July 2002-2011, School of ManagementBoston University
  • Research Associate, Department of Management Information Systems, University of Arizona - August 1997-2002
  • Research Assistant, Atmospheric Science Department,  University of Arizona - 1994-1997
  • Associate Director of Information Systems, Chengdu Bureau of Meteorology, Chengdu, Sichuan, P.R. China - 1992-1994
  • Weather Forecaster, Chengdu Bureau of Meteorology, Chengdu, Sichuan, P.R. China - 1989-1992
Professional Affiliations: 
  • Association of Computing Machinery (ACM)
  • Institute of Electrical and Electronics Engineers (IEEE)
  • Association for Information Systems (AIS)
Honors and Awards: 
  • Best paper nomination, International Conference on Information Quality 2008, Boston, MA
  • IBM Faculty Research Award, Amount: $40k, 2003
  • Junior Faculty Research Fund, School of Management, Boston University, 2003-2004 , 2005-2006, 2006-2007, and 2008-2010
  • Doctoral Consortium, Annual ACM CHI (Computer Human Interaction) Conference: Human Factors in Computing Systems, Minneapolis, Minnesota, 2002
  • Graduate College Fellowship of University of Arizona, 1999-2000
  • Graduate Registration Scholarship, Department of Management Information Systems, University of Arizona, 1999-2002